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Athliance, Leader in NCAA NIL Compliance and Protection Software, Partners with Financial IQ to Provide Financial Advisory Services to College Athletic Departments

The partnership encompasses Athliance’s commitment to helping student-athletes stay in the game and best prepare for post-college life.

ORLANDO, Florida, March 07, 2022–(BUSINESS WIRE)–Athliance, a leading sports management and NCAA software company, announces its latest partnership with financial wellness platform, Financial IQ, to integrate financial education into its NIL opportunity management and education platform, while best adhering to compliance standards to protect students, schools and brands.

In the eight months since the NCAA began allowing college athletes to monetize their name, image, and likeness (NIL), the partnership between Athliance and Financial IQ aims to provide student-athletes with the education and resources needed to better prepare for and succeed after college. , including tax filing, setting up businesses from their NIL, setting up bank accounts, understanding credit scores, annuity, financial literacy and investments, as well as information on NFT and cryptocurrency. They paired technology and education, all readily available in the Athliance app, giving compliance the ability to see watched videos, to cover the legal five-hour education requirement in some states.

“The purpose of going to college as a student-athlete is to learn skills to succeed in the real world, whether they become a professional athlete or choose a professional career. NIL provides athletes with educational courses that will turn into real-life skills; however, education is the missing piece in the NIL space that is overlooked by many programs,” says Peter Schoenthal, lawyer and CEO of Athliance. “We have partnered with Financial IQ to provide real-world skills-based education that will prepare student-athletes to succeed, not just while in college, but for years to come. NIL’s goal should be to enable student-athletes to use their entrepreneurial skills while in college to gain a valuable education, so that they step into the real world, they’re ready for success, and that’s what we at Athliance are here to do with Financial IQ.”

This partnership comes at a crucial time when student-athletes are heading into tax season and will need to file taxes on NIL opportunities. When student-athletes leave college, they possess unique skills, including time management, overcoming adversity, working well with others, as well as an incredible work ethic, but the component they are still missing is experience. NIL gives athletes the opportunity to live this experience by starting their own business thanks to the NIL offers they receive. NIL offerings not only teach athletes how to negotiate contracts, form LLCs, understand taxes, build their own brand at a young age, but make athletes more marketable when they leave college and position themselves for to succeed.

“Our mission at Financial IQ is financial wellness for all. Our program is designed to empower individuals to make informed financial decisions. We knew from the start that we couldn’t do it alone, and that’s why we we partner with innovative companies like Athliance who have a desire to match our mission. Partnering gives us the ability to help people from all walks of life and keep them in the game,” said Dustin Perkins, CEO and co-founder of Financial IQ.”Together, we empower student-athletes to reach their full potential and gain real-life experience as strong, impactful, and empowered individuals who embody courage, strength, and resilience. necessary to flourish in all areas of life.

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About Athliance:

Athliance’s proprietary NIL education and opportunity management software enables compliance departments to operate more efficiently in the new world of college athletics. Their tools and resources allow universities to maintain current staffing levels by automating the communication and workflow of every opportunity presented to student-athletes, from start to finish. Their solution mitigates NIL risk and protects purses, sponsorships and post-season appearances. Plus, their real-time reports provide valuable data and insights for marketing and recruiting purposes.

About Financial IQ®:

Financial IQ aims to be the foundation of financial well-being and to be the first source people go to to increase their financial confidence and IQ. Founded by two brothers, who happen to be financial advisors with a vision to provide excellent financial education to those who may not know where to turn. The solution is Financial IQ, an on-demand educational resource that takes very little time to learn and can be accessed whenever the user is ready.

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Grainne Gallogly