Protection file

Ransomware protection has become a critical upsell channel – Sponsored Content – Security – Services

The disruptive potential of ransomware has made it the top security priority for many organizations. As even well-resourced companies like SHI International and AMD join the list of compromised companies, companies are turning to managed service providers (MSPs) to help them better plan their own inexorable attack.

Backups are naturally an important part of this preparation, as they allow companies to unencrypt and delete ransomware files and enable rapid recovery. Yet ransomware attackers also know this, which is why many ransomware strains specifically track down and disable (or destroy) backup servers and delete backup storage – forcing victims to pay or risk losing their data for still.

In turn, modern ransomware defenses have responded to this challenge with purpose-built backup platforms that use non-network-attached storage tiers to protect data backups from compromise.

ExaGrid, for example, has built tiered backup storage appliances that incorporate both a front-end disk cache Landing Zone (which stores the most recent backups) and a second-tier repository (which deduplicates and stores the most recent backups). as well as all weekly, monthly and other backups) for use in legal discovery, financial audits and regulatory audits, which are not in contact with the network to provide virtual air space.

By storing all backups as deduplicated immutable data objects and logically separating the layers from the primary backup environment, the appliance ensures that a recent backup is always available to be restored from a backup hit. ransomware.

Automatic sensors trigger alarms when large-scale file modifications, encryptions or deletions occur in a short period of time. The same systems also ensure that files can be automatically recovered in moments if compromised by ransomware.

“By keeping the most recent backups in this front-end landing zone, you can quickly restore files when someone accidentally deletes, overwrites, or encrypts them,” said ExaGrid President and CEO, Bill Andrews. CRN Australia. “Backups stored in the repository tier are not connected to the network and only our code can talk to them, preventing malicious encryption or deletion commands by threat actors,” he added.

Although the platform scales up to 2.69PB of backed up storage in a single ExaGrid system, the Retention Time-Lock feature delays deletion commands for a set number of days. It also automatically retains “last best backup” images should it ever be necessary to restore (or recover) data after a potential ransomware attack.

Watch the back(up) of the channel

Ransomware-aware backup platforms have been well received by businesses that want to operate with the confidence of a ransomware recovery strategy. ExaGrid’s results confirm this, with revenue growing at over 20% annually and the company recently declared 168 new customers in the second quarter of this year.

This success included a 75% success rate for new contracts. Andrews explains that this is due to a “highly differentiated product” plus a channel partner focus that includes guaranteed deal registration, a commitment never to accept a direct deal and an agreement to never use a another dealer: “We never had a dealer bring us in and we took a straight deal,” he explained. “You brought us in and we want to reward you for it – not punish you for it later. Registration allows you to ensure that you obtain the agreement.

The solution’s scalable architecture also helps channel partners be more competitive in bidding because they don’t need to over-specify appliances (sell customers more than they actually need) only to guarantee performance. Customers can simply purchase additional scale-out appliances as their data grows.

ExaGrid’s technology scales both storage and performance incrementally, allowing resellers to win a customer with a competitive quote and then work with them to expand based on future requirements.

This approach has also saved customers from worrying about being forced into obsolescence by unscrupulous vendors selling them systems with too little capacity – which then have to be replaced at short notice because they don’t fit. good.

MSPs and other channel partners are supported by internal ExaGrid specialists both locally and globally, ensuring that time zones are never an issue: “Every time a customer contacts – via email, chat or phone – it deals with the same person. “, Andrews said. “This person knows their surroundings and can relate.”

While actively recruiting new channel partners, Andrews said the company’s growth in Australia reflects the dynamics of an all-encompassing global story that is fueled by growing awareness of the immediate threat posed by ransomware. .

With ASIC cracking down on business leaders to ensure they invest in cyber resilience – and a growing climate of ransomware confirming the threat is not going anywhere – having a clear history of ransomware recovery for sale is become essential for any channel provider.

“We’re not going to play cheap selling tactics,” Andrews said. “We are going to make sure that the customer is satisfied because the product solves their problem. It’s not undersized, it’s well supported and it works.